As reported in the course of its initial-quarter 2022 earnings call, WM Technological innovation Inc (NASDAQ:MAPS), d.b.a. Weedmaps, has finished the acquisition of cannabis-concentrated digital menu and advertisement organization Enlighten.
Why It Matters
This acquisition delivers in two key Enlighten characteristics:
- SmartHub, a subscription software that powers in-dispensary digital menus and kiosks and
- AdSuite, an in-retailer electronic ad inventory for brands to achieve shoppers at the stage of purchase.
These solutions now allow for Weedmaps to present a extensive promoting supplying to shoppers as section of WM Business enterprise.
Enlighten was founded in 2018. Founders Jeremy Jacobs and Colby McKenzie recognized the lack of sources offered to consumers who required to become educated on the market, as perfectly as the deficiency of options for cannabis brand names to publicize, and resolved to make this business.
What is Future
Many thanks to the acquisition, Weedmaps will now be in a position to offer you marketing solutions in dispensaries at the place of invest in.
While Weedmaps has led the on the net hashish room, the equipment Enlighten provides into the fold make it possible for Weedmaps to provide omnichannel advertising and marketing during the purchasing journey no matter of no matter whether the purchaser is searching from their laptop or at a physical storefront.
Continue to be tuned to Benzinga Cannabis and El Planteo for a lot more updates on Weedmaps’ earnings and information.