Sprecher Brewing Company designed headlines regionally and in beer and beverage circles recently when it introduced a big model redesign, arguably one particular of the most time-consuming initiatives a brand name can undertake — and something that involves the direction of another person with each still left- and right-brain competencies.
For Sprecher, that particular person is Tim Cigelske.
Cigelske was director of integrated written content and an adjunct professor at Marquette University when he pulled up stakes last 12 months and landed the part of director of communications for Sprecher, a nationally recognized brewery promoting craft beer and soda.
A marketer of higher instruction promoting beer and soda? Yep.
Cigelske stepped into his existing role just as Sprecher’s redesign initiative was underway and advised he’d be foremost the charge – news that would unnerve most men and women. But he took it in stride, sure he’d be able to implement his seemingly disparate encounters advertising and marketing just one of Wisconsin’s leading universities.
At Marquette, Cigelske leveraged most all forms of social media and digital advertising — all of which the natural way utilize to Sprecher. But he also delivers a lot less common expertise from his time at Marquette, which includes considerate, compelling messaging. To convince younger persons and their families to commit what could be hundreds of countless numbers of pounds in instruction is extremely unique from convincing individuals to be loyal Sprecher Root Beer drinkers but for both of those, the messaging – the storytelling – is critical.
“It’s about speaking the heart and soul of our goods to our purchasers, and that incorporates not just what we say and how we seem, but partaking them in the operate we’re doing to invigorate our community.”
We’re thrilled that Cigelske will be a single of our keynote speakers for Expertise Inbound 2022, exactly where he’ll share many of the most crucial classes he’s realized during his vocation, including “Think like a kid.” Young ones, he says, never worry themselves with challenges in actuality, they revel in discovering creative strategies to fix them. For Cigelske in his new position at Sprecher, this implies using a “What if…and why not?” approach that fosters non-traditional contemplating – and benefits in strong (and in some cases unforeseen) answers.
Really do not overlook Cigelske’s keynote tackle, titled “10 Classes From A 37-Year Aged Startup” – you’re likely to walk away with some eye-opening and effortless-to-carry out ideas that will energize your advertising. Listen to him at either American Spouse and children Subject (formerly Miller Park) in Milwaukee on June 6, or at Lambeau Industry in Inexperienced Bay on June 7, 2022.