A worldwide enterprise has acquired a Northwest Arkansas tech startup that focuses on fundraising.
Gratavid, a video clip system that assists companies maximize donor retention by way of personalised video clips, has merged with Graduway + Gravyty. A Tuesday (Could 31) information launch did not disclose the deal’s financial terms.
Will Trapp, a previous director at Saatchi & Saatchi X, launched Gratavid in 2019. All of the company’s three workforce operate remotely, such as Trapp, but the small business is headquartered in Fayetteville.
Graduway + Gravyty joined forces in 2021, and are headquartered in the U.K., with operations in the U.S., Canada and Israel.
“This acquisition is an integral component of Graduway + Gravyty’s consumer strategy, offering a human come to feel and personalization in an particularly electronic earth,” Daniel Cohen, CEO and founder of Graduway, reported in a statement. “We are empowering and enabling people to join extra personably with a mission shut to their hearts – allowing for us to provide on the promise to energize, mobilize and steward communities.”
Gratavid works with Habitat for Humanity, Educate for The us, United Way, Texas A&M University and other folks. By integrating with CRMs in the sector, these types of as Blackbaud, DonorPerfect, Salesforce, Zapier, and Microsoft, Gratavid makes it possible for clients to filter and phase their audience centered on donor data, gift amounts and milestones to make every conversation individual.
“Given Graduway + Gravyty’s established keep track of report of innovation and buyer achievements, we could not be more excited to start out the following chapter of Gratavid by signing up for forces with their group,” Trapp explained in the launch. “We’ve constantly been very pleased of our motivation to shopper assistance and achievement, but now we can offer you even extra assist and methods to our existing and new customers. We’ve under no circumstances been additional enthusiastic to get to do the job encouraging our buyers satisfy their targets and aims through personalised video clip.”
Merged, Graduway + Gravyty + Gratavid now operates with more than 2,500 educational facilities, schools, nonprofits and healthcare organizations globally.
Cal Rose with Rogers legislation business Wright Lindsey Jennings labored as Gratavid’s authorized counsel in the enterprise transaction.