Advertising companies in Chicago and the products they promoted have become legendary over the last seven decades, producing some of the greatest promotions in history. It is interesting to note that modern day advertising started around the turn of the century and began an era where well orchestrated advertising and marketing campaigns changed consumer buying habits and made small companies grow into giants.
In the early 1900’s, toilet soap was first called “beauty soap”. An ordinary product was transformed and took on a whole new emotional appeal. The company who started this campaign eventually became the world’s largest soap company. A salt company put their product in a free pouring container and came up with the slogan “When it Rains, It Pours”. Can you name the company? You use the product every day.
The first animal character used in advertising was created in Chicago. This campaign ran for more than 50 years. A picture puzzle was developed to help sell cereal and so many people commented on the ad, that a famous female character was created to answer all the comments. One of the first cartoon characters was developed in the windy city to sell over-the- counter medicine. This bioptimizers coupon code medicine, in tablet form, calmed many stomachaches over the years.
A special drink completely changed the soft drink industry. It became one of the best marketing campaigns in soft drink history and created a vast market share for the soft drink. And then of course there is the tiger on the cereal box. He is well known to all and does not play golf.
These are just a few of the outstanding examples of creative advertising production in Chicago that became legendary, created history, and made millions of dollars in profits for both local and national companies. In just a little under 100 years, consumers have been entertained, tempted, appealed to in every way imaginable and even scared into buying goods and services. A great deal of the original marketing strategies and advertising approaches began in Chicago.