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4 4. See Jacques Bughin, Michael Chui, and James Manyika, Capturing business value with social applied sciences ,â€ McKinsey Quarterly, 2012 Quantity four. International IT-companies provider Atos has pledged to become a zero e-mailâ€ company by 2014, aiming to spice up employee productivity by replacing internal e-mail with a collaborative social-networking platform.
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